In 2010 Ecotourism Australia recognised over 40 Australian tourism operators as Green Travel Leaders as part of the Year of Responsible Ethical and Sustainable Tourism.

These companies are trail blazers in responsible travel having being ECO certified for 10 years or more. Long before most people were thinking about green issues, these businesses saw the importance of the environment to tourism and wanted to ensure they behaved in a responsible ethical and sustainable way.

Green Travel Leaders has continued to recognise operators who have maintained their certification for 10 years or more, and in 2016 there were 113 members to this exclusive group.